Eleven Must-Have Marketing Tools for Product Launches

  1. Mailchimp is a must. For every new product launch, we collect emails via MailChimp. We use their email campaign and auto-responder functionality to draft countdown emails so that our customers receive regular updates and pre-specified intervals prior to launch....

Create True Customer Loyalty: 10 Rules

True customer loyalty means making the relationship more important than making the sale. Customer loyalty comes from having a strong relationship with your customers. When they see you as a friend and ally, they’re reluctant to jump ship, even if it means they...

The Power of Positive Emotions

  Jon and Solange are both on the short list for a promotion at work. Jon has more experience and technical know-how. Solange is newer to the job but is known for her exceptionally positive attitude and a track record of resilience, even in stressful conditions....

Welcome to the KEYSTEP Newsletter

We are starting a newsletter that will be going out to clients and contacts in the high-tech community once a month. Our goal is to keep you informed about interesting projects we are working on as well as provide you with one or two pertinent articles that may help...

Developing Canada’s North

KEYSTEP was selected for a consulting project that looks at increased use of technologies for developing Canada’s North.  As part of this project we will be assessing how current and new earth observation technologies are being applied for exploration, mining,...