by KEYadmin | Feb 25, 2013 | blog
Picking up from where we left off last week, here is the rest of my top 10 considerations for dealing with the media. 6) Do the right people know who you are? When a journalist writes about your company, what it does, where it’s going and the likelihood of it actually...
by KEYadmin | Feb 17, 2013 | blog
An effective media relations program should not be overlooked as part of a broader marketing and communications strategy to build awareness of your brand and convey your key value points to target audiences. Pound for pound, PR can provide greater bang for the buck...
