Eleven Must-Have Marketing Tools for Product Launches

  1. Mailchimp is a must. For every new product launch, we collect emails via MailChimp. We use their email campaign and auto-responder functionality to draft countdown emails so that our customers receive regular updates and pre-specified intervals prior to launch....

Create True Customer Loyalty: 10 Rules

True customer loyalty means making the relationship more important than making the sale. Customer loyalty comes from having a strong relationship with your customers. When they see you as a friend and ally, they’re reluctant to jump ship, even if it means they...