by KEYadmin | Feb 25, 2013 | blog
Picking up from where we left off last week, here is the rest of my top 10 considerations for dealing with the media. 6) Do the right people know who you are? When a journalist writes about your company, what it does, where it’s going and the likelihood of it actually...
by KEYadmin | Feb 17, 2013 | blog
An effective media relations program should not be overlooked as part of a broader marketing and communications strategy to build awareness of your brand and convey your key value points to target audiences. Pound for pound, PR can provide greater bang for the buck...
by KEYadmin | Feb 1, 2013 | blog
It has been said that it is the direction you set for yourself and not your intention that will determine where you end up. I believe that to be a truism both at a personal and at a business level. The path we set for our business is essential to where our company...
by KEYadmin | Feb 1, 2013 | blog
Albert Einstein’s was estimated at 160, Madonna’s is 140, and John F. Kennedy’s was only 119, but as it turns out, your IQ score pales in comparison with your EQ, MQ, and BQ scores when it comes to predicting your success and professional achievement. IQ tests are...
by KEYadmin | Jan 10, 2013 | blog
One of the roles of government is to foster societal economic growth. Depending on the market sector various tools are used to incentivize or assist industry to achieve this growth. Government programs can be structured to support SMEs, large corporations, minority...
