by KEYadmin | Nov 12, 2013 | blog
Over the past 20 years, I have advised more than 120 companies, not for profit or government organizations of various sizes and corporate cultures in different sectors. As a consultant in strategic marketing and business planning, I’ve had a privileged vantage point...
by KEYadmin | Nov 11, 2013 | blog
Great products and services don’t guarantee success. You also have to price them correctly, which requires knowing your customers well and what they’re willing to pay, as well as what your competitors are charging. You also might consider market segmentation, product...
by KEYadmin | Nov 11, 2013 | blog
1. Mailchimp is a must. For every new product launch, we collect emails via MailChimp. We use their email campaign and auto-responder functionality to draft countdown emails so that our customers receive regular updates and pre-specified intervals prior to launch....
by KEYadmin | Nov 8, 2013 | blog, Stories
True customer loyalty means making the relationship more important than making the sale. Customer loyalty comes from having a strong relationship with your customers. When they see you as a friend and ally, they’re reluctant to jump ship, even if it means they...
by KEYadmin | Oct 25, 2013 | blog
Jon and Solange are both on the short list for a promotion at work. Jon has more experience and technical know-how. Solange is newer to the job but is known for her exceptionally positive attitude and a track record of resilience, even in stressful conditions....
